How To Getcha Customers To Buy Every Single Thing Ya Sell
Was on my way to the gym with my girlfriend earlier today, when she asked me if I had seen the brand new "iphone pocket."
For anyone who hasn't:
It's essentially something your grandma could knit in 2 minutes with one eye closed while praying the rosary.
Here are the prices:
Short Strap Design retails at $145.95
Long Strap Design retails at $229.95
The first ever iphone cost $499 for reference.
Apple is at the point where they could sell anything they want and people will buy (probably have been at this level for a while) and are starting to take action on this, I'm sure the iphone pocket won't be the last of some type of wearable merch (or something random) they try to sell.
Here is why they are able to do this:
They've got everyone living in their world.
A tactic I've heard Ben Settle speak on a few time as; "World Building."
iphone. Macbooks. Apple TV. ipad. itunes. ipod. airpods. apple vision.
We are in their world 24/7, even if we don't realize it.
Now, for most reading, it's kind of hard to start launching a line of products that has your audience in your world 24/7, I mean apple didn't become apple because of their email list.
BUT:
One of the greatest ways to start forging this theory for your own biz (from what I've seen) is to just start mailing your email list every single day. Start to enter their world slowly by just providing your opinions on different things related to your market.
And if you have an offer, product, service... focus on making that as kick-ass as possible for your customers (as I said in the fig-tree email).
Kick-ass offers & customer service + daily emails centered around your market will do a lot, not only for selling... but when it comes time for you to launch another offer down the road, it will almost become a no-brainer for someone who has bought in the past.
Gavin
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