Should/When Should You Send 2+ Emails In The Same Day?

Black Friday/Cyber Monday SZN is here baby.

That's been/will be my focus for all of November with my clients.

I actually had a call today with a team member of one of my clients, we were jamming on the actual email strategy for BF, dates to send, contents of the email, how I want them to all build on top of each other.

Important to remember that your offer is 50% the battle, 30% is how you built your list, 20% is the creative.

For a lot of my clients, we have limited time BF deals, meaning that offer will only be available for a short amount of time, which is good for sales, creating urgency for the buyer, unless you're a doofus who says they're going to have a "limited time sale" then leave it open a week longer than you said you would. I won't explain why that is stupid, but just know that is stupid.

Now, back to my subject line:

should/when should you send 2+ emails in the same day?

Well, for stuff like limited time sales, you should totally be sending MORE emails on the backend of the sale, since the urgency is only increasing more and more for the buyer with less time they have to buy. There has been multiple times I've sent out 3 emails in one day for a client.

Aside from sales, deals, limited time offers, do I think it could hurt to send 2 emails in a day?

Not at all.

If ya list likes em and people reading *very important. Why the hell not.

I mean anyone who sends more emails is going to make more money.

Gavin

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