How To Differentiate Your Biz In A World Full Of AI

One thing my good friend Diego & I touched on a bit during our recent podcast episode, was, of course...

AI.

I brought up how everyone using AI for their messaging does so with good intentions.

They want to make their message strong, fun to read, perfect for the person reading.

Which is noble.

Yet it is this same mindset that also pulls them away from the truth of what makes businesses messaging great in the first place.

What I've noticed is that people who use AI to write fail to realize they're essentially grouping themselves in with every other business that uses AI.

It eradicates everything special when you transfer it from your brain to paper.

​Here's what we say to do instead.​

Gavin

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