Gavin Johnston is seasoned copywriter & marketer who's worked with some of the biggest & best across many different niches.
Some cliental include:
Brian Pruett - Founder of Live Elevated. Two time girl dad. Team Vitality Coach on The Ladder App, training 20,000+ people every single week.
Tara LaFerrara - Founder of Broads, the fitness coaching company empowering women to take up space and feel strong in their bodies.
Mark Manson - #1 New York Times bestselling author of “The Subtle Art of Not Giving a F*ck” & “Everything Is F*cked: A Book About Hope”.
The Paul McBeth Foundation - A 501(c)(3) non-profit founded by professional disc golf champion Paul McBeth, dedicated to bringing disc golf to underserved communities worldwide.
Business owners who are in need of marketing services can book a call below:
FREQUENTLY ASKED QUESTIONS:
Do you only work with specific niches/markets?
No. I’ve worked in many different niches… fitness (men & women), sports cards, golf, supplements, disc golf, dating, crypto, self-help, probably missing a few. Although these days I’m a lot more select about the clients I work with. I like becoming actual friends with my clients - like, I'll fly out and hang with them, grab dinner, workout, that kind of thing. I'm not really interested in working with people who don’t care about their customers or people in weird markets that don’t move the world forward.
What do you do with a typical client?
Totally depends, I write emails, VSL’s, sales letters, ad scripts, social copy, etc. But email is my specialty because it's the backbone of any successful business
I’m a strong advocate for implementing daily emails in any business (restaurants + brick & mortars included). There's never been a scenario where a business starts sending more engaging emails and doesn't make more money.
"But what about unsubscribes?"
I love it when people unsubscribe. That means the only people on your list are people who actually want to hear from you every day. People who unsubscribe were never going to buy from you anyway - the whole point of your email list is to make money, right… Right?
How involved do I need to be in the process?
It can be very minimal involvement after the initial strategy sessions (if you want it to be). I have weekly calls with all my clients where we jam on email content for about an hour. That sets me up for the entire week ahead. I handle all the writing (with final approval from client), scheduling, and optimization. Although truthfully, I love talking to my clients... I get calls out of the blue weekly, and several texts throughout the day. I'm really all for that stuff. I’m a total business nerd.
What if I don't have an email list yet?
Don’t start building one without me hahaha. 50% of selling is the quality of your list. No joke. You could put all of the world's greatest copywriters in a room together trying to sell to a poorly built list, and they'll all fail miserably.
How long does it take to see results?
Depends on what you're implementing. None of my services are an overnight fix. With email for example: sometimes it takes a few months of regular emails to see some solid results, sometimes I see insane results in the first week. Eventually though, all my clients get to the point where they sell in just about every email.
How much do you charge?
My pricing is 100% custom to your specific situation and needs. Payment plans are available for select clients. I'm definitely not cheap. But I am an investment that pays for itself.
Do you guarantee specific results?
No. Anyone who guarantees specific results is lying to your face. What I do guarantee is quality work and a full refund if you're not satisfied with what I deliver.